![]() For example, if TechCrunch featured an article about “Beats Headphones” in their tweet, as a seller of Beats by Dre headphones you could opt into the conversation to see what people are saying: how do they feel about the product?. This is a simple way to know who will be actually interested in your offer, what they are saying about it, and where to engage them in conversation. I mentioned popular accounts only because tweets coming from them can draw more people into conversation than a lesser known account. Or you can type the “HTTP, HTTPS” without the quotes into the “ None of these words” box on the advanced search page as below.Īs you can find your potential customers among those that are mentioning in their tweets influencers in your niche, you can as well track tweets of popular accounts that featured services/products that you offer to get insight on what people are saying about your items. For example, “b2b marketing” -HTTP -HTTP. You can do that by adding -HTTP -HTTPS to your search queries. One of the best ways to achieve that is by studying those tweets that are without links in your niche: they are usually seeking solutions to problems those people are facing. ![]() You want to engage with people who’re looking to buy not to sell. A great strategy in digital marketing is to distinguish ‘who are the potential customers’ from ‘who are the potential competitors’. It is just the opposite of someone posting tweets containing links (Call to Action) that will take people to where they’re asked to subscribe to a service or buy a product (landing page). When people are tweeting from a particular niche without providing links in those tweets, they are most likely looking for answers to a problem from more experienced fellows in that niche. The easiest way to identify your potential customers is through their tweets. Below are ways to narrow down your searches using twitter advanced search filters: But with advanced search queries, you can unravel all of these things right from your own twitter account and then follow up with your pitches with the deep knowledge of who you are marketing to. Even clicking on “search all people” at the bottom will only take you to the profiles of people that have “inbound marketing” written in them, but without any further information as to which sides of Inbound Marketing they are: are they potential buyers or sellers (even if they’re sellers, who do they serve?), what are they seeking, their pain points, their location, their views, and sentiments. Take a look at the results from search query: inbound marketingĪs you can see, none of the search results could provide a useful clue as to what the searcher needs to understand what aspects of Inbound Marketing are these users specialized on. But most of the results you will see this way would be either unrelated to your business or way too broad for the specific information that will help you identify potential customers in the results list. Ordinarily, while on Twitter, you can type your queries in the dialog box beside the profile pix of your twitter to search for any users on the platform relevant tweets, popular hashtags, etc. Then you can discover the people who are interested in your business and what are they up to on Twitter. In fact, you can enhance your use of Twitter by unleashing its advanced search operators to target specific results for your business: tailoring your searches to areas that will most benefit your business using twitter advanced search to identify the pain points of your target audience filtering your searches to a specific location, country, city. #Twitter search advanced how toJust as you can explore facebook search filters to do extraordinary things on the platform, we will look at how to perform a similar combing on Twitter to uncover opportunities for business. ![]()
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